Management and coordination

We take care of overall management and coordination, and lead stakeholder collaboration. The leader of the package and the whole consortium is Prof. Paula Salo, University of Turku. The coordinator of the project is Kaisa Vuori. 

Paula Salo

Paula Salo

Consortium Leader / Professor of Psychology, University of Turku 029 450 3029

Kaisa Vuori

Research Coordinator, University of Turku +358 50 517 9655

Nudging individuals through communities

We develope a process for co-creating, implementing and evaluating nudges in the context of Finnish communities and society. This process will be utilized to enable development and evaluation of GHG decreasing and carbon sink fortifying nudges. We also aims to address criticisms voiced towards nudge theory and improve methodological rigor of nudge research.

Leader:

Paula Salo

Paula Salo

Consortium Leader / Professor of Psychology, University of Turku 029 450 3029

Transport societal nudges – emissions

We evaluate travel and environment effects of nudges, quantifies the impact of these interventions for national transport related GHG emissions. We compare the results of nudges with traditional fiscal scenarios in local and national level.

Traffic-related nudges

Leader:

Marko Tainio

Marko Tainio

Director, Finnish Environment Institute +358 29 525 2127

Land use societal nudges – sinks 

We co-create and implement nudge interventions for changing behavior and decision making of forest owners and forest professionals towards climate friendly forest management practices. We also analyse the institutional features, and demographic and value-based characteristics affecting response to nudges. We valuate and compare effectiveness and impacts of nudges with other steering instruments.

Nudges in the forest sector

Leader: 

Olli-Pekka Ruuskanen

Olli-Pekka Ruuskanen

Research Director, PTT +358 40 641 573 2

Economic guidance and cost estimations

We develope baselines for economic modelling, evaluate economic efficiency and distributional implications of policy measures and estimate effectiveness and welfare implications of nudges. 

Leader:

Juha Honkatukia

Juha Honkatukia

Research Manager, THL +358 029 524 6011

Ethics, social acceptability and justice

We evaluate climate nudging interventions from the ethical perspective, form criteria for ethically and socially acceptable climate nudges, and ensure that nudges developed in this project are ethically and socially sound. The starting point is that all nudges are not similar from the ethical or social perspectives.

Leader: 

Helena Siipi

Helena Siipi

Title of Docent, University of Turku +358 0294503054

Health and wellbeing effects

We produce knowledge on the associations between mitigation measures and health and wellbeing, evaluate the importance of commuting mode choice for air pollution/noise exposure and physical activity level, and quantifie the health and wellbeing impacts of the nudges and other societal steering methods on population level.

Leader: 

Timo Lanki

Professor, University of Eastern Finland 050 470 4928

Communication and interaction

We supports the internal and external interaction and societal impact of the project, and ensures achievement of the collaborative goals with stakeholders.

Leader: 

Saija Järvimäki

Interaction Coordinator, THL +358 029 524 7632

Contact information
About the project