What is Co-creation Playbook?
The Co-creation Playbook provides practical tools for co-creation of behavioral interventions and nudges, ensuring that the interventions are relevant, accessible to target groups and ethically sound. As an example, it explores interventions that have already been tested to promote public transport and their effectiveness, and describes the co-creation process carried out in the 1.5 Degree City project, funded by the NetZeroCities programme. The Co-creation Playbook is based on a literature review, Turku region public transportation survey data, our experiences from co-creation workshops, and information about interventions from Nordic Cities.
You can use this website until Autumn 2026 and you can download the entire Co-creation Playbook for your use from below.
Download the Nudge Co-creation Playbook for your use:
What is Nudging?
Nudging is an alteration in choice-architecture that makes a certain decision easier to make, still retaining individual’s freedom to choose otherwise.
Nudging Public Transportation
Read about the benefits of public transportation nudges and the implemented traffic nudges, based on scientific literature.
Design Your Own Nudges
Design thinking provides tools to help you in the practical design process. You can use these tools to create nudges or other interventions.
1.5 Degree City Project
The Co-creation Playbook was created as part of the 1.5 Degree City project by researchers from the Department of Psychology and the Centre for Collaborative Research at the University of Turku, Finland. The 1.5 Degree City project aimed to enhance a cross sectoral climate work where the City of Turku, local companies and citizens come together to achieve a common goal of carbon neutrality. The project created an online platform to display and monitor the climate work of the City of Turku, supported climate actions of local companies, and created and piloted nudges to enable sustainable 1.5-degree life.
The 1.5 Degree City project was funded by the NetZeroCities that is part of the Horizon 2020 Research and Innovation Programme, supported by the European Union’s Green Deal. NetZeroCities helps European cities to overcome structural, institutional and cultural barriers to achieve climate neutrality by 2030. The City of Turku is one of the 100 Mission Cities, selected by the European Union.
If you wish to give feedback about the Playbook, have questions, or are interested in future research collaboration regarding use of behavioral sciences to promote sustainable lifestyles, please contact Professor Paula Salo, Department of Psychology, University of Turku, Finland: climatenudge@utu.fi.
The project has received funding through NetZeroCities from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101036519. The content of this document reflects only the author’s view. The European Commission is not responsible for any use that may be made of the information it contains.